FleetMag.com |

Leaders of the Rocky Mountain Institute’s MOVE (MObility + Vehicle Efficiency) team have announced that they are joining with trucking industry leaders to inaugurate the North American Council for Freight Efficiency (NACFE).

This new organization’s goal is “to reinvent the trucking industry to carry just as much freight on half as much energy.”

The group will collect, assess and circulate information on performance and efficiency benefits to technology developers, fleet owners, truck drivers and other involved parties.

“There is a lack of trustworthy information evaluating different technologies for fleets to make investment decisions,” said Hiroko Kawai, principal of RMI’s MOVE team. “The freight industry, and the trucking industry in particular, have been burned by a snake-oil salesman approach to technology, and it is difficult for end-users of innovative technologies to accelerate market adoption.

“The same challenges are also shared by producers of technologies; they cannot accelerate the market adoption of their R&D efforts, and it is hard for them to lead the market even when they offer the necessary innovations.”

An independent non-profit organization, RMI, Boulder, CO, drives the efficient and restorative use of resources to make the world secure, just, prosperous and life-sustaining.